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Creative & Motion
UI/UX Design
Web Development
ShopEase
2024
Interactive Learning Platform for Students & Teachers

We listen carefully to your feedback, iterate based on your input, and continually refine our solutions to exceed expectations.
Client:
EduTrack




Our commitment doesn’t stop at delivery - We follow up, provide ongoing support, and ensure that every project achieves measurable results that matter to your business. Over the years, we’ve built long-term relationships with clients across industries, and their trust reflects.
Industry:
FinTech / SaaS
Timeline:
6 Weeks
Location:
New York, USA
Project Overview
Finolyza is a financial technology startup offering tools for everyday users to track budgets, analyze spending, and plan their financial future. As the company expanded its user base, it became clear that the original platform design lacked clarity, focus, and accessibility—especially for non-tech-savvy users.
The leadership team approached our agency with the goal of creating a more intuitive and engaging product experience that reflected their evolving brand identity and met modern SaaS usability standards. By analyzing existing pain points and uncovering new opportunities, we developed a strategy that balanced creativity with functionality. This allowed us to not only design a visually engaging solution but also ensure it was intuitive, scalable, and aligned with the client’s long-term objectives.



Research
Every successful project begins with a deep understanding of the problem space. Our research process analyzing the client's industry, studying and most listening to the target audience.
The leadership team approached our agency with the goal of creating a more intuitive and engaging product experience that reflected their evolving brand identity and met modern SaaS usability standards. By analyzing existing pain points and uncovering new opportunities, we developed a strategy that balanced creativity with functionality. This allowed us to not only design a visually engaging solution but also ensure it was intuitive, scalable, and aligned with the client’s long-term objectives.
The Problem They Faced
Be specific and measurable if possible.
Client Need: Finolyza, a growing fintech SaaS startup, needed a full redesign of their budgeting
Our Role: We conducted UX research, created a clean and intuitive UI, and built a scalable design system
Challenges Solved: Simplified complex dashboards, restructured onboarding, and improved the information hierarchy
The insights revealed that users struggled with dashboard navigation, budgeting setup


Our Solution
Our Approach & What We Did
UX Research: User interviews & competitor analysis
Design System: Created scalable, brand-aligned UI components
Ul Design: Built intuitive dashboards and onboarding flows
Collaboration: Weekly reviews with client for agile improvements and results-driven design. When our clients succeed.
Working in weekly sprints with the Finolyza prcxiuct team, we delivered a fully responsive design system in Figma that could scale with their roadmap.


Key Outcomes
+65% Increase in User Engagement: Users were spending more time navigating through dashboards and exploring advanced features.
+35% Improvement in Trial-to-Paid Conversions: A simplified onboarding experience reduced confusion and increased sign-up success.
+50% Faster Design-to-Development Handoff: Thanks to the reusable design system and responsive components we provided.


Results
The redesign of Finolyza’s platform had a profound effect on both the user experience and the company’s key business metrics. By focusing on clarity, accessibility, and brand consistency, the new design empowered users to better understand and manage their finances—leading to increased trust and engagement.
Businesses Onboarded
K
Transactions Processed (USD)
$
M+
Platform Uptime
%
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